Atlanta’s Power Couple Majesty and Elize Are Redefining Rules for New Businesses by Investing in Social Welfare
Maintaining a balance between profit and social welfare is a tough nut to crack. Talking specifically about the present times, even the most profitable businesses have become quite cautious before spending any extra penny. Amidst many distressing pieces of news during the pandemic, the city of Atlanta is brimming with the positivity and enthusiasm of Majesty and Elize. The power couple took matters in their own hands when they decided to play their part in uplifting distressed areas.
Setting
goals for social welfare since 2017
Majesty
and Elize connected through a dating app but what brought them together was
their passion for business. These career-driven individuals wanted to make a
difference around themselves and with this intention, they kick-started their
real estate business IRP Builders in 2017. This resolved the problem of
unaffordable housing in the city of Atlanta.
The
population of Atlanta was escalating rapidly along with skyrocketing property
and housing costs. This created a problem for the marginalized groups and their
dreams of investing in affordable housing. The couple identified this lacuna in
the infrastructure of the city and decided to find a solution that is
affordable for their potential customers and viable for the business.
Their
company invests in vacant properties in the area and started renovating houses
that could be afforded by the underprivileged groups, thus working towards
solving the problem of homelessness and vacant properties in the city.
A
helping hand during distress
Following
the outbreak of the pandemic, the couple broke all the general stereotypes of
new business. They shifted its attention from the traditional for-profit
approach to creating a value proposition for the upliftment of the downtrodden
society. They acted on their plan with the launch of EVOPIA, which is a
non-profit organization. The platform provides a plethora of services related
to real estate, investment, education, mental health, and finance. The
organization acts as a facilitator for pooling in funds and utilizing them in
favor of the Black community. EVOPIA offers economic, political, and
health-related support to the African people and the development of the
diaspora.
In
addition to offering affordable housing, the couple also makes it a point to
create jobs for their community by hiring skilled laborers from inside the
community. These young minds are committed to establishing a workplace that
facilitates learning and skill development, offers fair wages, and creates an
environment that provides better treatment to the workers.
Objectives
in the long-run
In
the first three years of establishment, IRP Builders has been able to tackle
the problem of homelessness and affordable housing in the city of Atlanta. The
couple plans to leap forward by investing $100 million for the improvement of
the situation in distressed localities. Their plans have been hindered due to
the pandemic. However, what is noteworthy is to realize that in times when most
businesses are either folding or adapting their business model to cater to
necessities, the entrepreneurial duo is striving hard to give it back to the
community.
The
primary aim of Majesty and Elize is to provide affordable housing options to at
least a 1000 more households while expanding their business and touching the
lives of larger strata, beyond the geographical confines of the city.
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